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Organized by Messe Frankfurt Middle East, the trade fair was the region’s largest to date, with innovation from fragrance, skincare, beauty tech, packaging, personal care, and salon excellence.
December 3, 2025
By: Lianna Albrizio
Associate Editor
The 29th edition of Beautyworld Middle East 2025, organized by Messe Frankfurt Middle East, was held at the Dubai World Trade Center Oct. 27 to 29. The trade fair was reportedly the region’s largest exhibition to date. More than 2,500 exhibitors from 68 countries took part, with total visitor attendance soaring to 85,291 from 178 countries. The figures reflect an increase of roughly 31% in international visitors compared to the figures for 2024. This year, Beautyworld Middle East 2025 expande...
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